RPY, a payment and financial services firm, wanted to go digital in an industry traditionally driven by personal contacts and referrals. The COVID-19 pandemic and the subsequent lockdown would later prove it to be a million-dollar decision. When they came to Northpeak, they were looking to build an impressive online presence that would inspire trust in an upmarket audience of millennials.
They wanted a cross-channel digital platform that they could use to launch marketing campaigns, generate leads, and grow their business. By intimately understanding the journey of a RPY customer through a head-on research blitz,Northpeak successfully created a seamless cross-channel digital experience to engage a highbrow clientele and convert them into informed and interested customers.
How a fintech company captured the digital advantage in a complicated market
RPY Innovations came to Northpeak with the goal of creating an online presence that would attract an upmarket audience of business professionals. The deliverables included:
Payment solutions are a competitive and complicated industry. Northpeak’s biggest challenge was to take it at the surface and transform it into a creative and engaging online experience using a modern and fresh lens. The goal was to bring real value and
trust to a sophisticated target client.
We did this by launching a head-on research blitz which included in-depth user discovery and competitor analysis. Our team of UX/UI designers worked with RPY to align the sales funnel with the customer journey, optimize customer touchpoints, and create a smooth and clean user experience.
By intimately understanding the journey of a RPY customer we were able to design an inspirational vision that evoked trust and surpassed competitors with its sleek and modern experience.
Payment solutions are a competitive and complicated industry. Northpeak’s biggest challenge was to take it at the surface and transform it into a creative and engaging online experience using a modern and fresh lens. The goal was to bring real value and
trust to a sophisticated target client.
500%
DELIVERED—Web Design and Development
DELIVERED—SEO and Content Strategy
DELIVERED—Successful Lead Generation Funnel
DELIVERED—An Engaging and Compelling User Experience
