The 80/20 Rule in CRO
Did you know? 80% of your website’s conversions are often driven by just 20% of its elements. Many companies are looking for ways to increase revenue without having to increase ad spend. We all know ad costs are high and when you run the math on increasing your conversion rate by a few digits, the […]
The Power of Targeting: How to Reach the Right Audience with PPC Advertising
According to Statista, by the end of 2024, search advertising spending is expected to amount to about USD190.5 billion. On the other hand, only 57.7% of Google Ads accounts actually track their search ads. If you spend a good amount of money on pay-per-click (PPC) advertising, it’s only natural that you want to track your […]
TikTok vs Instagram: Which Platform is Better for Your Business?
TikTok vs Instagram: Which Platform is Better for Your Business? Social media platforms have evolved into a crucial component of every company’s marketing plan. With millions of active users, businesses are using these platforms to reach out to potential customers and promote their products and services. Among the many social media platforms available, two of […]
10 Steps to Optimizing Your Google PPC Campaigns for Maximum ROI
Because Google Ads costs you money each time someone clicks on your advertisement, you need to ensure that each ad you display is on-message, on-brand, and in front of the appropriate demographics. Periodic audits not only prevent you from spending money on out-of-date or ineffective advertisements but also allow you to improve your current campaigns […]
12 Best Practices On How To Improve Your eCommerce Sales Funnel
An eCommerce sales funnel visually represents the customer journey. Prospects enter the top funnel as they learn about your company and go down until they become returning customers. Some pass the funnel fast, converting from a lead to brand advocates before you know it. Others navigate through the funnel slowly — it might take months […]
6 Effective Techniques in 2022 For Your SaaS Customer Acquisition Strategy
There has never been a better time to run a SaaS company than in 2022. The SaaS industry has increased in size by around 500% over the past seven years and it keeps evolving and maturing. Not too long ago, SaaS products were considered a luxury, but now they’re used by individuals and businesses all […]
5 Best Practices for Improving Your Website’s Conversion Rates
Attracting someone to your website doesn’t mean a lot if the site isn’t optimized in a way that ensures conversion. This is why marketers use conversion rate optimization. CRO is used to describe the process of improving certain elements of your website so you can get more leads. You might be under the impression that […]
12 B2C SaaS Marketing Tips to Make Sure Your Subscribers Stick Around
Marketing a SaaS product can be challenging due to a lot of unexpected hurdles. High bounce rates, leaving subscribers, and poor conversion rates can become overwhelming. You want value for your money when you invest in any growth marketing strategy. Specific marketing tailored to your business is a good start. B2C SaaS marketing is a […]
Marketing Strategy B2B SaaS
You’ve got the mobile app beta-tested and ready to go. You’ve got the eye-catching color scheme, the seamless background operations, and the kind of intuitive interface that prompts designers and users to say things like, “Man, this platform is slicker than ice on a winter road!”. Now you’ve got to manage what’s arguably your biggest challenge yet: […]
Northpeak Named by Clutch as One of the Top Conversion Rate Optimization Services
Northpeak is a world-class conversion rate optimization and growth marketing firm with a data and design-first approach, established in 2018. We have a combined 50 years of experience with a team of experts across a broad range of industries including PhD holding UX researchers, Google, Facebook, & CXL certified marketers, full stack developers, data scientists, […]