CRO Audit

Stop The Guesswork

A research and data-backed assessment of your customer funnels to help you improve the entire customer experience and increase your revenue

Are You Playing a
Guessing Game?

Too many times we find that teams don’t have confidence they’ve been making decisions based on accurate metrics.

With Northpeak’s reliable, accurate, and actionable web analytics and reporting services, you can put an end to the guessing game and make solid progress.

From Analytics
to Business Success

01. Track User Behavior

Web analytics tracking is the biggest driver of digital marketing success.

From the time a user clicks on an ad, enters your website and reaches your desired goal, your traffic is giving you opportunities to track, model and predict their behavior.

02. Extract Actionable Insights

We deliver accurate web tracking and reporting that help you translate customer behavior into actionable business insights.

Our web analytics tools help you determine how and why users are behaving the way they are, so you can create a strategy to guide them towards your goals.

03. Make Data-Driven Decisions

The data gathered from your web analytics will determine whether certain pages or campaigns are working
or not working.

By implementing proper web analytics and reporting tools, your team will understand business metrics and make data-driven strategic decisions that lead to success.

Answer Critical
Marketing Questions

How do you know which offers to push, which campaigns to stop, which ads to display, and which customer segments to target? Northpeak web analytics services help provide the answers to these and more
marketing questions that need answering.

Which of my ads, campaigns and channels are working and which aren’t?
What do customers do after they click on my ad until they buy my product or abandon my website?
Which are my most and least engaging pages and why?
Which particular points in my sales funnel are bleeding away leads and how to plug the leaks?
How can I predict and model user behavior based on historical analytics data?
Which user segments are converting better than others?

Run Reliable Tests

If you’re not measuring accurately, how can you run reliable tests? If you’re not testing correctly, how can you improve your products and services?

Northpeak relies on web analytics data, digital marketing experience, and deep understanding of user behavior to make sure you test and optimize the right elements. Improve your marketing performance and reduce wastage.

Our Capabilities

Google Analytics
Google Tag Manager
Click and Heatmap Tracking
Custom Dashboards
Website and Marketing Performance
In-depth Analysis and Insights
Weekly and Monthly Reporting

Save Money and Time

What happens if you invest in the wrong strategy, campaign, or product? Wrong decisions waste time, money, and opportunity; and decisions can be wrong when they are based on wrong data or fallacious interpretation.

By working with our web analytics agency, you can have the peace of mind that your decisions are based on hard facts that correctly reflect the user behavior.

What Companies Are Saying About
Our Web Analytics Consulting Services

“As a CEO for a fast growing company, we live and die by the numbers. Navi and Northpeak help us stay on track and understand how our marketing is performing and where we should put more resources for the future.”

Our Approach

We help you track every interaction between your customer and their desired goal. This allows us to see where your money is going and the return your efforts are generating.

If you’re not tracking key events or metrics, you’re taking shots in the dark. Analytics is how we determine which changes really impact your bottom line.

We’re obsessed with creating amazing customer experiences but at the end of the day we let the numbers decide which strategies are producing a profit.

We help you track every interaction between your customer and their desired goal. This allows us to see where your money is going and the return your efforts are generating.

01 Web Analytics Audit

If you already have web analytics in place, we’ll start by reviewing what’s been implemented and what data
you’ve been collecting so far. We clean up messy tracking, fix inaccuracies, and double-check to make
sure everything is working properly.

Key Activities

02 Tracking

We help you figure out the key metrics that your business should be tracking. We make sure all essential actions and events are being tracked, including buttons, forms, phone numbers, checkouts and anything else a user might interact with.

Putting event tracking in place allows us to define how different elements contribute to the conversion process and set up site interaction goals that drive ROI.

Key Activities

03 Identify Actionable Insights

Getting accurate data is just the start. Analyzing the data and gleaning actionable insights is the real game. At Northpeak, we identify gaps and opportunities where most other companies can’t.

We enable you to turn your data into actionable insights that you can then go act on. Sometimes the answer is to run more tests, sometimes the answer is we shouldn’t do that, and more often than not, you’ll find out what’s working and double down on that!

Key Activities

04 Reporting and Recommendations

We understand that there can be a lot of data to digest and sometimes you just want to know what’s important. To make things easier, we provide our clients with dashboards that easily allow them to visualize trends and see the effectiveness of campaigns.

We help you figure out what’s working and what needs improvement. With our web analytics services, you can create a data-driven culture in your company and internalize long-term efficiencies that start to multiply your marketing ROI.

Key Activities

Joy Organics

CRO, Web ANALYTICS

Joy Organics is a game changer. Not only do they carry the highest quality of CBD oil, it’s a business run entirely by family, with the utmost dedication to customer care.

They were already a profitable business when they came to Northpeak in 2019, looking for a partner who understood data and how to translate it into actionable insights. Northpeak provided Joy Organics with a continuous, obsessive process of measuring the customer experience, testing features and products, and optimizing the site. Using both qualitative and quantitative research led to thoughtful, targeted strategizing that increased the company’s profits by 33%.

Hair To Chair

USER RESEARCH, UX/UI

Hair To Chair began as an app for independent hairstylists to take their business from paper to online. While it quickly gained users after launching, they knew a pivot would be necessary after noticing that most users stopped engaging with the app within a few weeks. Hair To Chair teamed up with our lead generation agency in the hopes that we could enable product-market fit and guide the design of the app.

We did this by pulling out all the stops with research. We leaned on Silicon Valley-tested techniques, brought in academic and tech experts, and pounded the pavement asking strangers for interviews. Market validation takes longer than most people think, but through our process, Northpeak was able to articulate Hair To Chair’s problems and identify a new market before making recommendations for redesign. Now, Hair To Chair is an all-in-one leader for hairstylists on the rise.

LOXI

Customer ACQUISITION & RETENTION, VIDEOGRAPHY

Unconventional growth strategies launched LOXI, a startup in the multi-billion dollar women’s beauty industry, into 100% month over month growth for 4 months.

Northpeak accelerated online sales from $0 to $100k in revenue in 100 days using paid ads + email marketing. Northpeak also produced a high impact video that generated 1.3M views, 6.6k shares and 1.2k comments.

“Within 90 days of working with Navi and Northpeak, our sales increased over 100%. If you’re new to the digital space, and have a chance to work with him, do it.”

Pre-Order Now

Conversion Rate Optimization

Pre-Order Now is a Shopify application that enables merchants to boost sales with pre-orders for out of stock products and test new products for Crowdfunding campaigns and Coming Soon launches.

Being a pioneer in its category, the app quickly reached thousands of installs and was showing impressive growth until competition started eroding its market share. When they came to Northpeak, their growth rate was nosediving and they feared the worst. Was competition the only problem in this situation? Could it be that a less-than-optimum user experience was partially responsible for the decline? Only research could provide the answers. We decided to follow a similar process that Silicon Valley startups and high growth companies like Facebook and Casper employ. After 4 months of data-driven adjustments and CRO strategies based on qualitative and quantitative research, Northpeak succeeded in increasing profits by 30%.

“Working with Northpeak has been exactly what I’d hoped for. In the first few months our paid upgrades increased by 43% and after 4 months our profits increased by 30%. I would strongly recommend Northpeak to any other SaaS founder looking to grow their business.”

Smarty

UI/UX Design, Software Development

Smarty is a scheduling and productivity software that allows busy professionals to save time and focus on what matters.

With a prototype in-hand, Smarty and Northpeak teamed up to create a customized growth plan which included user research, ui/ux design, software development, and customer acquisition & retention. They also needed help in developing and launching the product and acquiring users. The job required expertise in user research, UX/UI design, software development, and user acquisition. The biggest challenge we faced was to make the software true to its promise of saving time while increasing productivity. The journey was tedious. The details were exhaustive. But for Northpeak, it wasn’t the first time. By asking the right questions, talking with our target audience, and continuously iterating, Northpeak was able to transform a vision into a modern-day digital assistant that gives busy professionals their precious time back so they can enjoy the things that matter most to them.

“Northpeak did an amazing job! I’m so happy to be at this point and I love the look, feel and performance! I’m so happy to be working with Navi & Northpeak on Smarty and I’m really excited about what’s next!”

How Our Web Analytics
Services Helped Joy Organics Earn 33%
More Profit

Joy Organics was already a profitable family-run business when they came to us looking for a partner who understood data. They wanted help interpreting their numbers and translating them into actions.

Northpeak web analytics services provided Joy Organics with a continuous, obsessive process of measuring the customer experience, testing features and products, and optimizing the site. Using strategies based on qualitative and quantitative research, the company increased profits by 33%.

Focus on What Really Matters

Contact Northpeak if you want help focusing on the highest-leverage opportunities; and to continue separating yourself as a brand that is highly-regarded by customers and envied by competitors.

CRO Audit

Stop The Guesswork

A research and data-backed assessment of your customer funnels to help you improve the entire customer experience and increase your revenue

Are You Playing a Guessing Game?

From Analytics to Business Success

Answer Critical Marketing Questions

Run Reliable Tests

Our Capabilities

Save Money and Time

What Companies Are Saying About Our Web Analytics Consulting Services

Our Approach

01

Web Analytics Audit

Key Activities

02

Tracking

Key Activities

03

Identify Actionable Insights

Key Activities

04

Reporting and Recommendations

Key Activities

Joy Organics

Hair To Chair

LOXI

Pre-Order Now

Smarty

How Our Web Analytics Services Helped Joy Organics Earn 33% More Profit

Focus on What Really Matters

Are You Playing a
Guessing Game?

From Analytics
to Business Success

Answer Critical
Marketing Questions

What Companies Are Saying About
Our Web Analytics Consulting Services

How Our Web Analytics
Services Helped Joy Organics Earn 33%
More Profit