10 Steps to Optimizing Your Google PPC Campaigns for Maximum ROI
Because Google Ads costs you money each time someone clicks on your advertisement, you need to ensure that each ad you display is on-message, on-brand, and in front of the appropriate demographics. Periodic audits not only prevent you from spending money on out-of-date or ineffective advertisements but also allow you to improve your current campaigns […]
12 Best Practices On How To Improve Your eCommerce Sales Funnel
An eCommerce sales funnel visually represents the customer journey. Prospects enter the top funnel as they learn about your company and go down until they become returning customers. Some pass the funnel fast, converting from a lead to brand advocates before you know it. Others navigate through the funnel slowly — it might take months […]
6 Effective Techniques in 2022 For Your SaaS Customer Acquisition Strategy
There has never been a better time to run a SaaS company than in 2022. The SaaS industry has increased in size by around 500% over the past seven years and it keeps evolving and maturing. Not too long ago, SaaS products were considered a luxury, but now they’re used by individuals and businesses all […]
5 Best Practices for Improving Your Website’s Conversion Rates
Attracting someone to your website doesn’t mean a lot if the site isn’t optimized in a way that ensures conversion. This is why marketers use conversion rate optimization. CRO is used to describe the process of improving certain elements of your website so you can get more leads. You might be under the impression that […]
12 B2C SaaS Marketing Tips to Make Sure Your Subscribers Stick Around
Marketing a SaaS product can be challenging due to a lot of unexpected hurdles. High bounce rates, leaving subscribers, and poor conversion rates can become overwhelming. You want value for your money when you invest in any growth marketing strategy. Specific marketing tailored to your business is a good start. B2C SaaS marketing is a […]
Marketing Strategy B2B SaaS
You’ve got the mobile app beta-tested and ready to go. You’ve got the eye-catching color scheme, the seamless background operations, and the kind of intuitive interface that prompts designers and users to say things like, “Man, this platform is slicker than ice on a winter road!”. Now you’ve got to manage what’s arguably your biggest challenge yet: […]
Northpeak Named by Clutch as One of the Top Conversion Rate Optimization Services
Northpeak is a world-class conversion rate optimization and growth marketing firm with a data and design-first approach, established in 2018. We have a combined 50 years of experience with a team of experts across a broad range of industries including PhD holding UX researchers, Google, Facebook, & CXL certified marketers, full stack developers, data scientists, […]
Customer Acquisition Strategies You Should Follow in 2021
Almost 78 percent of buyers agree that B2B purchase cycles involve intensive research before taking a call. With C-level executives, VPs, and directors being involved in B2B buying processes, acquiring new customers is challenging. The B2B industry is believed to have specific strategies in the customer acquisition process. With almost 88.6 percent of B2B marketers […]
10 Proven B2B Lead Generation Strategies for SaaS Businesses
Lead generation is often the biggest challenge for any business, but it can be even more challenging for a B2B SaaS business due to the unique conditions found in this niche market. In this guide, we will discuss ten of the most effective B2B lead generation strategies for SaaS businesses, which will provide you with […]
Top 7 B2B Marketing Strategies in 2021
B2B (business to business) marketing is a unique ballgame that can be completely different from its B2C (business to consumer) counterpart. Yes, we are still technically marketing our products to people, but there are a lot of major differences between these two types of markets, and so B2B marketing has its own challenges and perks. […]