The 80/20 Rule in CRO
Did you know? 80% of your website’s conversions are often driven by just 20% of its elements. Many companies are looking for ways to increase revenue without having to increase ad spend. We all know ad costs are high and when you run the math on increasing your conversion rate by a few digits, the […]
The Power of Targeting: How to Reach the Right Audience with PPC Advertising
According to Statista, by the end of 2024, search advertising spending is expected to amount to about USD190.5 billion. On the other hand, only 57.7% of Google Ads accounts actually track their search ads. If you spend a good amount of money on pay-per-click (PPC) advertising, it’s only natural that you want to track your […]
TikTok vs Instagram: Which Platform is Better for Your Business?
TikTok vs Instagram: Which Platform is Better for Your Business? Social media platforms have evolved into a crucial component of every company’s marketing plan. With millions of active users, businesses are using these platforms to reach out to potential customers and promote their products and services. Among the many social media platforms available, two of […]
10 Steps to Optimizing Your Google PPC Campaigns for Maximum ROI
Because Google Ads costs you money each time someone clicks on your advertisement, you need to ensure that each ad you display is on-message, on-brand, and in front of the appropriate demographics. Periodic audits not only prevent you from spending money on out-of-date or ineffective advertisements but also allow you to improve your current campaigns […]
10 Tips For Creating a Successful B2B SaaS Landing Page For Increased Conversion
A well-designed B2B landing page that efficiently draws in and converts visitors is essential to the success of your company. Landing pages are the foundation of every successful campaign, whether you’re advertising your B2B SaaS business, introducing a new product, or running a promotion. However, creating effective landing pages may be more challenging for B2B […]
12 Best Practices On How To Improve Your eCommerce Sales Funnel
An eCommerce sales funnel visually represents the customer journey. Prospects enter the top funnel as they learn about your company and go down until they become returning customers. Some pass the funnel fast, converting from a lead to brand advocates before you know it. Others navigate through the funnel slowly — it might take months […]
Conversion Rate Optimization Audit: A Simple Step-By-Step Guide
Not too long ago, online marketers used to focus only on increasing website traffic. However, that changed when they realized that the number of people who come to your website is not as important as how many of them perform the desired action. In other words, today it’s all about how many website visitors convert. […]
5 Best Practices for Improving Your Website’s Conversion Rates
Attracting someone to your website doesn’t mean a lot if the site isn’t optimized in a way that ensures conversion. This is why marketers use conversion rate optimization. CRO is used to describe the process of improving certain elements of your website so you can get more leads. You might be under the impression that […]
Conversion Rate Optimization Tools Your Business Needs
Driving high traffic is not the only thing you need to do to take your business to the next level. You need to convert more leads and increase sales to manifest growth in your industry. Conversion rate optimization tools can help your business generate more leads. They can be the key to persuading your users to take […]
Your Guide to eCommerce Conversion Rate Optimization
Did you know that businesses waste 76% of their budgets on things such as the wrong keywords? Imagine you start getting thousands of views per month, but you still can’t seem to make eCommerce sales. The problem may lie in your optimization strategy, or lack thereof. If you want to keep from being part […]