LOXI

User Acquisition & Retention, Videography

Case study

TOOLS USED

Website

TOOLS USED

Website

LOXI is an organic hair extensions brand that approached Northpeak for a growth solution. Northpeak created a top of funnel video to spearhead their digital marketing funnel while employing targeted segmentation, attribution models, and A/B tests within email marketing and paid channels to accelerate client sales from $0 to $75k/month in revenue within 9 months.

What We Have Achieved

1.3M

Views for video

100% mo/mo

Growth for 4 months

$100k

generated from Facebook and Email Marketing within the first 100 days

The Challenge

LOXI was transitioning from a hairstylist app model to selling hair direct to consumer from scratch. With zero dollars in online sales, Northpeak was brought on to create and implement a growth and digital strategy.

The Solution

Northpeak worked with the founder of Loxi, Yogi, to create a cornerstone top-of-funnel video with LOXI to educate and captivate the demographic. Northpeak’s ability to capture culture and create trust with their content is responsible for creating a funnel where 90% of top of funnel conversions happen within 24 hours of impression.

90%

Of top of funnel conversions
happen within 24 hrs of impression

1.2k

Comments

6.6k

These data speaks to Northpeak’s ability to create conversations within the community, leading to conversion. By creating a top of funnel video, using targeted customer segmentation, and continuously optimizing, Northpeak was able to generate a consistent 7x Return On Ad Spend (ROAS).

Payoff

Return on Investment
Within 30 days

$100k

Surpassed in revenue within
100 days

$75k/month

in revenue in 9 months

LOXI continues to scale after recently acquired funding.

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