Pre-Order Now

Conversion Rate Optimization

06   Case study

06
Case study

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Pre-Order Now is a Shopify application that enables merchants to boost sales with pre-orders for out of stock products and test new products for Crowdfunding campaigns and Coming Soon launches.

Being a pioneer in its category, the app quickly reached thousands of installs and was showing impressive growth until competition started eroding its market share.

When they came to Northpeak, their growth rate was nosediving and they feared the worst.

Was competition the only problem in this situation? Could it be that a less-than-optimum user experience was partially responsible for the decline? Only research could provide the answers.

We decided to follow a similar process that Silicon Valley startups and high growth companies like Facebook and Casper employ.

After 4 months of data-driven adjustments and CRO strategies based on qualitative and quantitative research, Northpeak succeeded in increasing profits by 30%.

How a top Shopify App retained Its market leadership and Growth

The Client

Pre-Order Now is a software application for ecommerce companies to boost sales with pre-orders and test the market with Crowdfunding and Coming Soon launches. The app was the pioneer in the pre-order space and enabled merchants to sell products even before they became available, which is why it quickly became popular and achieved thousands of installs. It was created by Website on Demand, a development team that has a handful of highly successful apps on the Shopify App Store to its credit.

The Problem

In early 2020, Pre-Order Now was left facing a major change when competitors started offering a free plan and began eroding at the company’s market share. As a leader in its category of apps, Pre-Order Now saw its growth rate decline and feared for the worst.
The developer came to Northpeak with the following goals:

The Works

Pre-Order Now was facing a common growth issue that successful products face when the market begins to mature and more and more competitors keep entering a limited space. But was competition the only problem in this situation? Could it be that a less-than-optimum user experience was partially responsible for the decline? Only
research could provide the answers

Following a similar process that Silicon Valley startups and high growth companies like Facebook and Casper employ, Northpeak went to work on a continuous, obsessive process of measuring the user experience, testing features and products, and optimizing the site for conversions.

We encouraged the client to offer a free version and ensured that the in-app experience prompted the users to upgrade to the paid version. In tandem, we enhanced the landing page through user research and A/B split testing and worked on improving the app’s organic SEO rankings.
The Results
After 4 months of data-driven adjustments and CRO strategies based on qualitative and quantitative research, Northpeak succeeded in increasing profits by 30%. The negative sales trend was reversed and the growth rate was restored.

DELIVERED—Identified the reasons for decline through in-depth research

DELIVERED—Apprehended and reversed the decline by making data-driven adjustments

DELIVERED—Increased the growth rate by outperforming competitors

Final Results
Paid Upgrades
Net PRofits
“We tested Northpeak along with another agency to help us with our free-to-paid conversion funnels. Working with Northpeak has been exactly what I’d hoped for. In the first few months our paid upgrades increased by 43% and after 4 months our profits increased by 30%. In fact, I let the other agency go and had Northpeak take over their project. I would strongly recommend Northpeak to any other SaaS founder looking to grow their business.”
chris

Chris Norton, Founder