06 Case study
Pre-Order Now is a Shopify application that enables merchants to boost sales with pre-orders for out of stock products and test new products for Crowdfunding campaigns and Coming Soon launches.
Being a pioneer in its category, the app quickly reached thousands of installs and was showing impressive growth until competition started eroding its market share.
When they came to Northpeak, their growth rate was nosediving and they feared the worst.
Was competition the only problem in this situation? Could it be that a less-than-optimum user experience was partially responsible for the decline? Only research could provide the answers.
We decided to follow a similar process that Silicon Valley startups and high growth companies like Facebook and Casper employ.
After 4 months of data-driven adjustments and CRO strategies based on qualitative and quantitative research, Northpeak succeeded in increasing profits by 30%.
How a top Shopify App retained Its market leadership and Growth
Pre-Order Now is a software application for ecommerce companies to boost sales with pre-orders and test the market with Crowdfunding and Coming Soon launches. The app was the pioneer in the pre-order space and enabled merchants to sell products even before they became available, which is why it quickly became popular and achieved thousands of installs. It was created by Website on Demand, a development team that has a handful of highly successful apps on the Shopify App Store to its credit.
In early 2020, Pre-Order Now was left facing a major change when competitors started offering a free plan and began eroding at the company’s market share. As a leader in its category of apps, Pre-Order Now saw its growth rate decline and feared for the worst.
The developer came to Northpeak with the following goals:
Pre-Order Now was facing a common growth issue that successful products face when the market begins to mature and more and more competitors keep entering a limited space. But was competition the only problem in this situation? Could it be that a less-than-optimum user experience was partially responsible for the decline? Only
research could provide the answers
Following a similar process that Silicon Valley startups and high growth companies like Facebook and Casper employ, Northpeak went to work on a continuous, obsessive process of measuring the user experience, testing features and products, and optimizing the site for conversions.