LOXI

User Acquisition & Retention, Videography

03   Case study
03
Case study
logo_03_180x 1
TOOLS USED
Website
LOXI is an organic hair extensions brand that approached Northpeak for a growth solution. Northpeak created a top of funnel video to spearhead their digital marketing funnel while employing targeted segmentation, attribution models, and A/B tests within email marketing and paid channels to accelerate client sales from $0 to $75k/month in revenue within 9 months.

What We Have Achieved

1.3M

Views for video
100% mo/mo
Growth for 4 months
$100k
generated from Facebook and Email Marketing within the first 100 days
The Challenge
LOXI was transitioning from a hairstylist app model to selling hair direct to consumer from scratch. With zero dollars in online sales, Northpeak was brought on to create and implement a growth and digital strategy.
loxi_image4
The Solution
Northpeak worked with the founder of Loxi, Yogi, to create a cornerstone top-of-funnel video with LOXI to educate and captivate the demographic. Northpeak’s ability to capture culture and create trust with their content is responsible for creating a funnel where 90% of top of funnel conversions happen within 24 hours of impression.
90%
Of top of funnel conversions
happen within 24 hrs of impression
1.2k
Comments

6.6k

Shares
These data speaks to Northpeak’s ability to create conversations within the community, leading to conversion. By creating a top of funnel video, using targeted customer segmentation, and continuously optimizing, Northpeak was able to generate a consistent 7x Return On Ad Spend (ROAS).
Payoff
7x
Return on Investment
Within 30 days
$100k
Surpassed in revenue within
100 days
$75k/month
in revenue in 9 months

LOXI continues to scale after recently acquired funding.

Northpeak