Marketing Strategy B2B SaaS

You’ve got the mobile app beta-tested and ready to go. You’ve got the eye-catching color scheme, the seamless background operations, and the kind of intuitive interface that prompts designers and users to say things like, “Man, this platform is slicker than ice on a winter road!”. Now you’ve got to manage what’s arguably your biggest challenge yet: […]

How to Conduct UX Research for Actionable Customer Insights

UX and UI — two terms that are used interchangeably but their meanings are worlds apart. The debate between these terms is going on for almost as long as these terms have been in existence.    Have you ever looked at a building and lauded  it for its magnificence and design? What makes a building […]

How To Get A Flood Of Customers Running To You Online

Why are we releasing this? Who is this for? Why is this important? The days of paying thousands and thousands of dollars in blind TV advertising are over. The new way to advertise is through digital marketing. Today’s businesses can spend as little as $10 a day and reach hundreds or even thousands more customers […]

Using Qualitative and Quantitative Research To Understand Your Customer

Northpeak conducted qualitative + quantitative research based on customer data. Here’s the process: Overview Abrie James is a provider of the TruleSimple planners and stylish accessories for women. Purpose Abrie James needed to create a durable brand identity and understand their product market fit. They engaged with Northpeak to conduct qualitative and quantitative research to […]