RPY Innovations

Customer Acquisition, Web Design & Development

Case study

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RPY, a payment and financial services firm, wanted to go digital in an industry traditionally driven by personal contacts and referrals. The COVID-19 pandemic and the subsequent lockdown would later prove it to be a million-dollar decision. When they came to Northpeak, they were looking to build an impressive online presence that would inspire trust in an upmarket audience of millennials.

They wanted a cross-channel digital platform that they could use to launch marketing campaigns, generate leads, and grow their business. By intimately understanding the journey of a RPY customer through a head-on research blitz,Northpeak successfully created a seamless cross-channel digital experience to engage a highbrow clientele and convert them into informed and interested customers.

How a fintech company captured the digital advantage in a complicated market

The Client

In hindsight, the idea of going digital had come at the perfect time for RPY Innovations, a FinTech consultant for the global payments industry. In a space where business is primarily done by referrals and word-of-mouth, RPY wanted to invest in digital transformation and open up a new channel of revenue.

As a growing company, RPY Innovations wanted to elevate its online presence and digital assets to match the level of its elite client list. They wanted to target business owners and understood that they had to target the millennials who were taking over the affairs of business from their predecessors. Establishing an impressive digital presence was the natural first step.

The Problem

RPY Innovations came to Northpeak with the goal of creating an online presence that would attract an upmarket audience of business professionals. The deliverables included:

The Works

Payment solutions are a competitive and complicated industry. Northpeak’s biggest challenge was to take it at the surface and transform it into a creative and engaging online experience using a modern and fresh lens. The goal was to bring real value and
trust to a sophisticated target client.

We did this by launching a head-on research blitz which included in-depth user discovery and competitor analysis. Our team of UX/UI designers worked with RPY to align the sales funnel with the customer journey, optimize customer touchpoints, and create a smooth and clean user experience.

By intimately understanding the journey of a RPY customer we were able to design an inspirational vision that evoked trust and surpassed competitors with its sleek and modern experience.

The Results

500%

ROI in the first 6 months

Northpeak successfully created a seamless cross-channel digital experience to engage a highbrow clientele and convert them into informed and interested customers. We delivered a strong platform using which the company can launch digital marketing campaigns and transform a traditional and technical business into a digitally driven fintech brand.

DELIVERED—Web Design and Development

DELIVERED—SEO and Content Strategy

DELIVERED—Successful Lead Generation Funnel

DELIVERED—An Engaging and Compelling User Experience

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RPY Innovations

Customer Acquisition, Web Design & Development

Joseph Arthur , Partner

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