Whisk calls itself “the ultimate cooking app,” but when it was taken acquired by Samsung Next, the team realized that engagement and adoption rates were far from perfect. They came to us looking for an agency that could help optimize Whisk’s lifecycle program. The following case study demonstrates the process we followed to identify trends and segments and to create individualized experiences across Whisk’s key marketing channels. This case study can help tech entrepreneurs understand how to drive adoption and engagement for their new products.
Samsung Next is a division of Samsung that provides tech innovators with the capital, resources, expertise, and connections they need to build, grow, and scale their products. One of those innovative companies is Whisk. Whisk was acquired by Samsung and joined Samsung Next’s product team to help businesses build integrated, intelligent, and meaningful food experiences for consumers.
Please note, because of confidentiality, we’re not able to share specifics, however, we will share more about our process, what questions we look to answer, and why they are important.