Smarty

UI/UX Design, Software Development, Go-To-Market

05   Case study

05
Case study

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Smarty is a powerful productivity software that makes life easier and more productive for busy professionals.

When the Smarty team came to Northpeak, they had a concept and a prototype; but they weren’t sure if the product could live up to its promise in a fiercely competitive market.

They also needed help in developing and launching the product and acquiring users. The job required expertise in user research, UX/UI design, software development, and user acquisition.

The biggest challenge we faced was to make the software true to its promise of saving time while increasing productivity. The journey was tedious. The details were exhaustive. But for our growth marketing agency, it wasn’t the first time.

By asking the right questions, talking with our target audience, and continuously iterating, Northpeak was able to transform a vision into a modern-day digital assistant that gives busy professionals their precious time back so they can enjoy the things that matter most to them.

How a Productivity Software Achieved Rapid Growth in a Saturated Market
The Client

Calendars and scheduling tools are supposed to help busy professionals increase productivity and save time to spend on what matters—work, family, friends, and their own health and well being. However, even with huge advancements in AI and technology, most of the productivity tools available on the market lack the intuitiveness and complicate things instead of simplifying them.

Smarty, a new scheduling and productivity software, saw that as an opportunity. They wanted to create a frictionless experience for professionals and entrepreneurs and position their software based on its ease of use. They had already developed a prototype and wanted to fine tune it, so that Smarty could win rapid adoption by making life easier and more productive for busy professionals.
The Problem
Smarty came to Northpeak with specific objectives.
The Works

Northpeak teamed up with Smarty to create a customized growth plan which included user research, UI/UX design, software development, and user acquisition & retention. The biggest challenge we faced was to make the software true to its promise of saving time while increasing productivity. The competition was intense, so we decided to reimagine how we think about time and set out to design the most instinctive user experience that considered all the nuances of scheduling and managing a busy calendar.

The journey was tedious. The details were exhaustive. But for Northpeak, it wasn’t the first time. By asking the right questions, talking with our target audience, and continuously iterating, Northpeak was able to transform a vision into a modern-day digital assistant that gives busy professionals their precious time back so they can enjoy the things that matter most to them.
The Results

We rolled out the full version on time and succeeded in driving traffic, acquiring users, and retaining passionate users. The project required expertise in user research, design, and digital marketing, and we delivered on all the goals that we had set out to achieve.

DELIVERED—Product development

DELIVERED—Marketing and launch

DELIVERED—Quick user adoption

“Northpeak did an amazing job! I’m so happy to be at this point and I love the look, feel and performance! I’m so happy to be working with Navi & Northpeak on Smarty and I’m really excited about what’s next!”

denzil eden

Denzil Eden, Founder & CEO