How to Conduct UX Research for Actionable Customer Insights

UX and UI — two terms that are used interchangeably but their meanings are worlds apart. The debate between these terms is going on for almost as long as these terms have been in existence.    Have you ever looked at a building and lauded  it for its magnificence and design? What makes a building […]

UI vs UX Design: What’s the Difference?

In 1995, Don Norman, a famous psychologist and designer who worked for Apple, coined the term “User Experience.” It was long before this day that user experience principals existed, though. UX Design is rooted in the existence of ergonomics, an ancient science with the objective of making work more efficient and convenient for the user. […]