Landing Page Optimization

Inspire Users With A World Class Experience

We use the power of design, technology, and human psychology to identify design and content problems and make data-driven changes that keep customers coming back.

Build a Product Your Customers Will Love

Users love products that solve their problems in the easiest and most intuitive way. Can your product do that? With Northpeak’s award-winning user experience design, it can!

Useful:

Fulfils a need or solves a problem

Usable:

Easy and intuitive to use

Desirable:

Design elements appeal to emotion and inspire appreciation

Desirable:

Design elements appeal to emotion and inspire appreciation

Findable:

Content is easy to locate and navigate

Accessible:

Content is easily accessible to all users

Credible:

Users believe what you tell them

Create an Experience that
Drives Adoption

Digital products fail when they fail to drive adoption. Northpeak helps optimize all aspects of your product to create an irresistible user experience.

Northpeak UX/UI
Design Services

Great UX/UI design is not just about fluff and pretty things. It’s about creating user interfaces that increase conversions, reduce maintenance costs, and build consistent experiences that match or exceed user expectations.

By applying science to customer experiences, we design engaging digital products that people love to share.

We create captivating digital experiences through a research-driven process that delivers useful, inspiring products.

Answer Critical UX
Questions

The most important part in creating a digital product is to begin by asking the right questions; questions that uncover unmet customer needs, problems, motivations, desires, and thoughts.

On Time, On Budget, On Target

What Clients are Saying About
Northpeak's UI/UX Design

Northpeak did an amazing job! I’m so happy to be at this point and I love the look, feel and performance! I’m so happy to be working with Navi & Northpeak on Smarty and I’m really excited about what’s next!

Minimalist Design Philosophy

Less is more when it comes to designing extraordinary user experiences. We follow a minimalist design philosophy centered on user empathy, consumer psychology, efficiency, and reliability.

A Lean and Efficient
Design Approach

We use a flexible and Lean UX design process that is centered on the user and tailored to your goals. It’s the same industry-proven process that has brought some of the most groundbreaking products to the market in recent years.

01 Strategy and Research

We use the power of research and data to uncover insights that lead to transformational change.

To better identify possibilities for ideation and innovation, we delineate our target audience and understand their needs. Through focused research of user needs and business goals, we discover actionable insights that drive our strategy and focus.

02 Ideate

The insights generated during the discovery phase become the guiding light for ideation and innovation.

We explore many potential strategies and solutions before defining a clear set of ideas that will help us achieve our business objectives.

03 Content

Good products rely on good content.

We focus on integrating design and content seamlessly, delivering the right information at the right time.

04 Prototype

Whether you need to validate your ideas with users, pitch your ideas to investors or demonstrate a concept to your sales team, we’ll create a prototype that shows what your product can do.

During the prototype phase, the research and strategy are put to work. We quickly develop and refine testable solutions that solve user problems while simultaneously helping us to achieve our goals.

05 Testing & Validation

We validate our solutions by creating testable experiments that produce compelling experiences.

During the testing phase, the effectiveness of our work is measured and evaluated with end-users. Through a combination of quantitative and qualitative testing approaches, we test the solutions and generate further insights that can drive further iteration and improvement.

06 Development

Our team of developers will make sure your digital product looks and feels as desired and runs smoothly on each and every platform. Clean code written up to the industry standards, triple-tested for maximum durability and frictionless functioning.

Smarty

UI/UX Design, Software Development

Smarty is a scheduling and productivity software that allows busy professionals to save time and focus on what matters.

With a prototype in-hand, Smarty and Northpeak teamed up to create a customized growth plan which included user research, ui/ux design, software development, and customer acquisition & retention. They also needed help in developing and launching the product and acquiring users. The job required expertise in user research, UX/UI design, software development, and user acquisition. The biggest challenge we faced was to make the software true to its promise of saving time while increasing productivity. The journey was tedious. The details were exhaustive. But for Northpeak, it wasn’t the first time. By asking the right questions, talking with our target audience, and continuously iterating, Northpeak was able to transform a vision into a modern-day digital assistant that gives busy professionals their precious time back so they can enjoy the things that matter most to them.

“Northpeak did an amazing job! I’m so happy to be at this point and I love the look, feel and performance! I’m so happy to be working with Navi & Northpeak on Smarty and I’m really excited about what’s next!”

Joy Organics

CRO, Web ANALYTICS

Joy Organics is a game changer. Not only do they carry the highest quality of CBD oil, it’s a business run entirely by family, with the utmost dedication to customer care.

They were already a profitable business when they came to Northpeak in 2019, looking for a partner who understood data and how to translate it into actionable insights. Northpeak provided Joy Organics with a continuous, obsessive process of measuring the customer experience, testing features and products, and optimizing the site. Using both qualitative and quantitative research led to thoughtful, targeted strategizing that increased the company’s profits by 33%.

“As a CEO for a fast growing company, we live and die by the numbers. Navi and Northpeak help us stay on track and understand how our marketing is performing and where we should put more resources for the future.”

Hair To Chair

USER RESEARCH, UX/UI

Hair To Chair began as an app for independent hairstylists to take their business from paper to online. While it quickly gained users after launching, they knew a pivot would be necessary after noticing that most users stopped engaging with the app within a few weeks. Hair To Chair teamed up with our lead generation agency in the hopes that we could enable product-market fit and guide the design of the app.

We did this by pulling out all the stops with research. We leaned on Silicon Valley-tested techniques, brought in academic and tech experts, and pounded the pavement asking strangers for interviews. Market validation takes longer than most people think, but through our process, Northpeak was able to articulate Hair To Chair’s problems and identify a new market before making recommendations for redesign. Now, Hair To Chair is an all-in-one leader for hairstylists on the rise.

LOXI

Customer ACQUISITION & RETENTION, VIDEOGRAPHY

Unconventional growth strategies launched LOXI, a startup in the multi-billion dollar women’s beauty industry, into 100% month over month growth for 4 months.

Northpeak accelerated online sales from $0 to $100k in revenue in 100 days using paid ads + email marketing. Northpeak also produced a high impact video that generated 1.3M views, 6.6k shares and 1.2k comments.

“Within 90 days of working with Navi and Northpeak, our sales increased over 100%. If you’re new to the digital space, and have a chance to work with him, do it.”

Pre-Order Now

Conversion Rate Optimization

Pre-Order Now is a Shopify application that enables merchants to boost sales with pre-orders for out of stock products and test new products for Crowdfunding campaigns and Coming Soon launches.

Being a pioneer in its category, the app quickly reached thousands of installs and was showing impressive growth until competition started eroding its market share. When they came to Northpeak, their growth rate was nosediving and they feared the worst. Was competition the only problem in this situation? Could it be that a less-than-optimum user experience was partially responsible for the decline? Only research could provide the answers. We decided to follow a similar process that Silicon Valley startups and high growth companies like Facebook and Casper employ. After 4 months of data-driven adjustments and CRO strategies based on qualitative and quantitative research, Northpeak succeeded in increasing profits by 30%.

“Working with Northpeak has been exactly what I’d hoped for. In the first few months our paid upgrades increased by 43% and after 4 months our profits increased by 30%. I would strongly recommend Northpeak to any other SaaS founder looking to grow their business.”

Tools that We Use to Design
Amazing Things

Tools that We Use to
Design Amazing
Things

How Hairstylist App
Regained Market
Traction and Growth

The start looked impressive for Hair to Chair, an app for independent hair stylists. While it quickly gained users after launching, the founders knew a pivot would be necessary after noticing that most users had stopped engaging with the app within a few weeks. Initial research indicated it was a UX problem.

From Brilliant Ideas to Mind Blowing Products

Our experts work with your team and customers to help crystalize your vision and turn it into a mind-blowing product. Contact us to learn more.

Landing Page Optimization

Inspire Users With A World Class Experience

We use the power of design, technology, and human psychology to identify design and content problems and make data-driven changes that keep customers coming back.

Build a Product Your Customers Will Love

Useful:

Usable:

Desirable:

Desirable:

Findable:

Accessible:

Credible:

Create an Experience that Drives Adoption

Northpeak UX/UI Design Services

Answer Critical UX Questions

On Time, On Budget, On Target

What Clients are Saying About Northpeak's UI/UX Design

Minimalist Design Philosophy

A Lean and Efficient Design Approach

01

Strategy and Research

02

Ideate

03

Content

04

Prototype

05

Testing & Validation

06

Development

Smarty

Joy Organics

Hair To Chair

LOXI

Pre-Order Now

Tools that We Use to Design Amazing Things

Tools that We Use to Design Amazing Things

Axure

Sketch

Figma

Photoshop

Adobe XD

inVision

Principle

After Effect

Illustrator

Axure

Sketch

Figma

Photoshop

Adobe XD

inVision

inVision

Principle

After Effect

Illustrator

How Hairstylist App Regained Market Traction and Growth

From Brilliant Ideas to Mind Blowing Products

Create an Experience that
Drives Adoption

Northpeak UX/UI
Design Services

Answer Critical UX
Questions

What Clients are Saying About
Northpeak's UI/UX Design

A Lean and Efficient
Design Approach

Tools that We Use to Design
Amazing Things

Tools that We Use to
Design Amazing
Things

How Hairstylist App
Regained Market
Traction and Growth