Conversion Research

Understand Your Ideal Customer Profile

Northpeak provides accurate and actionable conversion research so you can increase conversion rates and build a growing customer base.

Identify Your Customer

Products are valuable when the business understands their customers and optimize the user experience at every stage of their journey.

We follow an in-depth process and analyze data to help you find out more about your ICP to help drive growth and conversions.

Answer Critical Conversion Research Questions

With Northpeak’s proven conversion research methodology, you can get in the minds of your customers and find answers to critical business questions.

Optimize the
User Experience

Design Wonderful User Experiences

Building successful products is about designing smooth and delightful user experiences. Our conversion research enables you to enhance experience at every stage of buyer journey by optimizing all customer touch points.

Conversion Research That Works

Northpeak conversion research sprints enable product-market fit by revealing more in less time and cost about your target audience’s pain points, needs, motivations, fears, and how they relate to or use your product. The typical duration of each sprint depends on a number of factors such as the industry, product, and number of participants required.

On average, one conversion research sprint takes 2 weeks. A conversion research sprint can be repeated and/or inserted into any stage of iterative agile development where you need to learn more about user experience before proceeding. A sprint can consist of a hybrid of the following research tools on the left.

What Clients are Saying About
Northpeak's Conversion Research

Navi is an all-around expert in his field and knows how to deliver. Highly recommend to anyone looking for a marketing guru.

The Northpeak
Approach

The Process

The process we follow is the same tested and proven process made popular by Silicon Valley startups and venture arms like Google Ventures.

The Expertise

Our user research process was developed in partnership with Dr Leo Hoar, a former Ohio State professor and UX research expert who has worked with companies like Samsung and Beam Dental.

The Activities

We have refined and optimized our process for growing startups as well as established companies.

1. Planning:

Form hypotheses, research questions and desired objectives. Select the method.

2. Dry Running:

Dry run the concept with mock respondents. Essential for usability and reliability.

3. Preparation:

Find the right people to test with. Recruit participants and schedule interviews.

4. Data Collection:

Gather data through interviews or other methods that we selected.

5. Analysis:

Answer the research questions, prove or disprove hypotheses, and present write up.

Types of Conversion
Research We
Conduct

Types of User Research We Conduct

How Hairstylist App Regained Market Traction and Growth

The start looked impressive for Hair to Chair, an app for independent hair stylists. While it quickly gained users after launching, the team knew a pivot would be necessary after noticing that most users stopped engaging with the app within a few weeks.

Because We Know
What to Look For

Because We Know What to Look For

A key part of product-market fit comes from finding the right problem to solve. It’s an iterative process. But once you find something that people care about, you can design a product and experience that can help a lot of people. Being operators, consumers, and investors, we are on all sides of user research and know the right questions to ask.

Joy Organics

CRO, Web ANALYTICS

Joy Organics is a game changer. Not only do they carry the highest quality of CBD oil, it’s a business run entirely by family, with the utmost dedication to customer care.

They were already a profitable business when they came to Northpeak in 2019, looking for a partner who understood data and how to translate it into actionable insights. Northpeak provided Joy Organics with a continuous, obsessive process of measuring the customer experience, testing features and products, and optimizing the site. Using both qualitative and quantitative research led to thoughtful, targeted strategizing that increased the company’s profits by 33%.

“As a CEO for a fast growing company, we live and die by the numbers. Navi and Northpeak help us stay on track and understand how our marketing is performing and where we should put more resources for the future.”

Hair To Chair

USER RESEARCH, UX/UI

Hair To Chair began as an app for independent hairstylists to take their business from paper to online. While it quickly gained users after launching, they knew a pivot would be necessary after noticing that most users stopped engaging with the app within a few weeks. Hair To Chair teamed up with our lead generation agency in the hopes that we could enable product-market fit and guide the design of the app.

We did this by pulling out all the stops with research. We leaned on Silicon Valley-tested techniques, brought in academic and tech experts, and pounded the pavement asking strangers for interviews. Market validation takes longer than most people think, but through our process, Northpeak was able to articulate Hair To Chair’s problems and identify a new market before making recommendations for redesign. Now, Hair To Chair is an all-in-one leader for hairstylists on the rise.

LOXI

Customer ACQUISITION & RETENTION, VIDEOGRAPHY

Unconventional growth strategies launched LOXI, a startup in the multi-billion dollar women’s beauty industry, into 100% month over month growth for 4 months.

Northpeak accelerated online sales from $0 to $100k in revenue in 100 days using paid ads + email marketing. Northpeak also produced a high impact video that generated 1.3M views, 6.6k shares and 1.2k comments.

“Within 90 days of working with Navi and Northpeak, our sales increased over 100%. If you’re new to the digital space, and have a chance to work with him, do it.”

Pre-Order Now

Conversion Rate Optimization

Pre-Order Now is a Shopify application that enables merchants to boost sales with pre-orders for out of stock products and test new products for Crowdfunding campaigns and Coming Soon launches.

Being a pioneer in its category, the app quickly reached thousands of installs and was showing impressive growth until competition started eroding its market share. When they came to Northpeak, their growth rate was nosediving and they feared the worst. Was competition the only problem in this situation? Could it be that a less-than-optimum user experience was partially responsible for the decline? Only research could provide the answers. We decided to follow a similar process that Silicon Valley startups and high growth companies like Facebook and Casper employ. After 4 months of data-driven adjustments and CRO strategies based on qualitative and quantitative research, Northpeak succeeded in increasing profits by 30%.

“Working with Northpeak has been exactly what I’d hoped for. In the first few months our paid upgrades increased by 43% and after 4 months our profits increased by 30%. I would strongly recommend Northpeak to any other SaaS founder looking to grow their business.”

Smarty

UI/UX Design, Software Development

Smarty is a scheduling and productivity software that allows busy professionals to save time and focus on what matters.

With a prototype in-hand, Smarty and Northpeak teamed up to create a customized growth plan which included user research, ui/ux design, software development, and customer acquisition & retention. They also needed help in developing and launching the product and acquiring users. The job required expertise in user research, UX/UI design, software development, and user acquisition. The biggest challenge we faced was to make the software true to its promise of saving time while increasing productivity. The journey was tedious. The details were exhaustive. But for Northpeak, it wasn’t the first time. By asking the right questions, talking with our target audience, and continuously iterating, Northpeak was able to transform a vision into a modern-day digital assistant that gives busy professionals their precious time back so they can enjoy the things that matter most to them.

“Northpeak did an amazing job! I’m so happy to be at this point and I love the look, feel and performance! I’m so happy to be working with Navi & Northpeak on Smarty and I’m really excited about what’s next!”

Need Help Understanding Your Customer?

The journey to a mind blowing product launch starts from your customer. Get inside your customer’s mind to get on top of your market. Start today!

Conversion Research

Understand Your Ideal Customer Profile

Northpeak provides accurate and actionable conversion research so you can increase conversion rates and build a growing customer base.

Identify Your Customer

Answer Critical Conversion Research Questions

Optimize the User Experience

Design Wonderful User Experiences

Conversion Research That Works

What Clients are Saying About Northpeak's Conversion Research

The Northpeak Approach

The Process

The Expertise

The Activities

1. Planning:

2. Dry Running:

3. Preparation:

4. Data Collection:

5. Analysis:

Types of Conversion Research We Conduct

Types of User Research We Conduct

How Hairstylist App Regained Market Traction and Growth

Because We Know What to Look For

Because We Know What to Look For

Joy Organics

Hair To Chair

LOXI

Pre-Order Now

Smarty

Need Help Understanding Your Customer?

Optimize the
User Experience

What Clients are Saying About
Northpeak's Conversion Research

The Northpeak
Approach

Types of Conversion
Research We
Conduct

Because We Know
What to Look For