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Average Ecommerce Conversion Rate: Why Benchmarks Disagree

Every industry benchmark is true and none of them are about you

Ask what the average ecommerce conversion rate is, and two credible sources will give you different answers for the same food and drink store. IRP Commerce, measuring independent and mid-market merchants across the UK and Ireland, put it at 1.58% in August 2026. Shopify, working from a twelve-month rolling window across its own platform, puts […]