10 Steps to Optimizing Your Google PPC Campaigns for Maximum ROI

Because Google Ads costs you money each time someone clicks on your advertisement, you need to ensure that each ad you display is on-message, on-brand, and in front of the appropriate demographics. Periodic audits not only prevent you from spending money on out-of-date or ineffective advertisements but also allow you to improve your current campaigns […]

10 Tips For Creating a Successful B2B SaaS Landing Page For Increased Conversion

Tips For Creating a Successful B2B SaaS Landing Page

A well-designed B2B landing page that efficiently draws in and converts visitors is essential to the success of your company. Landing pages are the foundation of every successful campaign, whether you’re advertising your B2B SaaS business, introducing a new product, or running a promotion. However, creating effective landing pages may be more challenging for B2B […]

12 Best Practices On How To Improve Your eCommerce Sales Funnel

An eCommerce sales funnel visually represents the customer journey. Prospects enter the top funnel as they learn about your company and go down until they become returning customers. Some pass the funnel fast, converting from a lead to brand advocates before you know it. Others navigate through the funnel slowly — it might take months […]

Conversion Rate Optimization Audit: A Simple Step-By-Step Guide

CRO Audit

Not too long ago, online marketers used to focus only on increasing website traffic. However, that changed when they realized that the number of people who come to your website is not as important as how many of them perform the desired action. In other words, today it’s all about how many website visitors convert. […]

5 Best Practices for Improving Your Website’s Conversion Rates

Attracting someone to your website doesn’t mean a lot if the site isn’t optimized in a way that ensures conversion. This is why marketers use conversion rate optimization. CRO is used to describe the process of improving certain elements of your website so you can get more leads. You might be under the impression that […]

Conversion Rate Optimization Tools Your Business Needs

Conversion Rate Optimization Tools Your Business Needs

Driving high traffic is not the only thing you need to do to take your business to the next level. You need to convert more leads and increase sales to manifest growth in your industry. Conversion rate optimization tools can help your business generate more leads. They can be the key to persuading your users to take […]

Your Guide to eCommerce Conversion Rate Optimization

Did you know that businesses waste 76% of their budgets on things such as the wrong keywords? Imagine you start getting thousands of views per month, but you still can’t seem to make eCommerce sales. The problem may lie in your optimization strategy, or lack thereof.   If you want to keep from being part […]

Northpeak Named by Clutch as One of the Top Conversion Rate Optimization Services

Northpeak is a world-class conversion rate optimization and growth marketing firm with a data and design-first approach, established in 2018. We have a combined 50 years of experience with a team of experts across a broad range of industries including PhD holding UX researchers, Google, Facebook, & CXL certified marketers, full stack developers, data scientists, […]

How To Increase Your Conversion Rate On Shopify

Shopify has risen to be one of, if not the biggest e-commerce platforms in recent years. In June 2019, Shopify announced that more than 820,000 merchants are now using Shopify, and with the COVID-19 lockdown period encouraging more people to open online-based businesses, Shopify’s latest financial statement has reported that their revenue from merchants has […]

Top 7 B2B Marketing Strategies in 2021

B2B (business to business) marketing is a unique ballgame that can be completely different from its B2C (business to consumer) counterpart. Yes, we are still technically marketing our products to people, but there are a lot of major differences between these two types of markets, and so B2B marketing has its own challenges and perks. […]