5 Best Practices for Improving Your Website’s Conversion Rates

Attracting someone to your website doesn’t mean a lot if the site isn’t optimized in a way that ensures conversion. This is why marketers use conversion rate optimization. CRO is used to describe the process of improving certain elements of your website so you can get more leads. You might be under the impression that […]

Conversion Rate Optimization Tools Your Business Needs

Conversion Rate Optimization Tools Your Business Needs

Driving high traffic is not the only thing you need to do to take your business to the next level. You need to convert more leads and increase sales to manifest growth in your industry. Conversion rate optimization tools can help your business generate more leads. They can be the key to persuading your users to take […]

Your Guide to eCommerce Conversion Rate Optimization

Did you know that businesses waste 76% of their budgets on things such as the wrong keywords? Imagine you start getting thousands of views per month, but you still can’t seem to make eCommerce sales. The problem may lie in your optimization strategy, or lack thereof.   If you want to keep from being part […]

Northpeak Named by Clutch as One of the Top Conversion Rate Optimization Services

Northpeak is a world-class conversion rate optimization and growth marketing firm with a data and design-first approach, established in 2018. We have a combined 50 years of experience with a team of experts across a broad range of industries including PhD holding UX researchers, Google, Facebook, & CXL certified marketers, full stack developers, data scientists, […]

How To Increase Your Conversion Rate On Shopify

Shopify has risen to be one of, if not the biggest e-commerce platforms in recent years. In June 2019, Shopify announced that more than 820,000 merchants are now using Shopify, and with the COVID-19 lockdown period encouraging more people to open online-based businesses, Shopify’s latest financial statement has reported that their revenue from merchants has […]

Top 7 B2B Marketing Strategies in 2021

B2B (business to business) marketing is a unique ballgame that can be completely different from its B2C (business to consumer) counterpart. Yes, we are still technically marketing our products to people, but there are a lot of major differences between these two types of markets, and so B2B marketing has its own challenges and perks. […]

A Complete Guide to A/B Testing

76% of Google and Facebook budgets are wasted. A/B testing can help you reduce that waste. No amount of research and statistics can point you to the creation of the most effective campaign right from its inception. Not to mention it takes time for any algorithm to “warm up”. Optimizing your marketing and sales funnel […]

7 Tools To Get Your Product In Front Of The Right Customers

“Winners never quit, and quitters never win” — Vince Lombardi This guide is for anyone who: – is looking to launch a new product or service, – has a startup that has proven organic growth and is looking to further optimize user acquisition, – has an established small business (maybe you’ve tested paid channels such […]

The Mindset Of A Growth Practitioner — A New Growth Formula

A growth practitioner is someone that practices the strategy of making small experimental improvements every day.How are you defining growth? Is it an increase in clients? Is it new users or is it higher retention? Who’s responsible for this growth? The CEO? CTO? Marketing? Product? And why do only a small subset of companies experience […]