They also needed help in developing and launching the product and acquiring users. The job required expertise in user research, UX/UI design, software development, and user acquisition.
The biggest challenge we faced was to make the software true to its promise of saving time while increasing productivity. The journey was tedious. The details were exhaustive. But for our growth marketing agency, it wasn’t the first time.
By asking the right questions, talking with our target audience, and continuously iterating, Northpeak was able to transform a vision into a modern-day digital assistant that gives busy professionals their precious time back so they can enjoy the things that matter most to them.
Founder & CEO
CRO, WEB ANALYTICS
Chief Executive Officer
USER RESEARCH, UI/UX
Hair To Chair began as an app for independent hairstylists to take their business from paper to online. While it quickly gained users after launching, they knew a pivot would be necessary after noticing that most users stopped engaging with the app within a few weeks. Hair To Chair teamed up with our growth marketing agency in the hopes that we could enable product-market fit and guide the design of the app.
CUSTOMER ACQUISITION & RETENTION
CO-FOUNDER & CEO
After 4 months of data-driven adjustments and CRO strategies based on qualitative and quantitative research, Northpeak succeeded in increasing profits by 30%.
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