Almost 78 percent of buyers agree that B2B purchase cycles involve intensive research before taking a call. With C-level executives, VPs, and directors being involved in B2B buying processes, acquiring new customers is challenging.
The B2B industry is believed to have specific strategies in the customer acquisition process. With almost 88.6 percent of B2B marketers preferring email marketing over other channels like social media or influencer marketing, the correct usage of effective marketing strategies can help B2B sites cater to the right audience.
As challenging as it may sound, but the correct mix of regular and high-quality content along with paid campaigns and optimized landing pages can enhance customer acquisition for B2B websites.
Here’s an interesting infographic that highlights compelling customer acquisition strategies for B2B sites.