LOXI is an organic hair extensions brand that approached Northpeak for a growth solution.
A data-driven approach to growth
LOXI was transitioning from a hairstylist app model to selling hair direct to consumer from scratch. With zero dollars in online sales, Northpeak was brought on to create and implement growth and digital strategy.
Northpeak worked with the founder of Loxi, Yogi, to create a cornerstone top-of-funnel video with LOXI to educate and captivate the demographic. Northpeak’s ability to capture culture and create trust with their content is responsible for creating a funnel where 90% of top of funnel conversions happen within 24 hours of impression. 13,000 + comments and 6k shares speaks to Northpeak’s ability to create conversations within the community, leading to conversion. By creating a top of funnel video, using targeted customer segmentation, and continuously optimizing, Northpeak was able to generate a consistent 7x Return On Ad Spend (ROAS).
Month 1 A/B tests
Within 30 days the company had generated a 7x return on investment. Within 100 days LOXI surpassed $100k in revenue with Northpeak managing the digital strategy. In 9 months, LOXI had reached $75k/month in revenue. The company recently acquired funding for inventory and continues to scale.