After 4 months of data-driven adjustments and CRO strategies based on qualitative and quantitative research, Northpeak succeeded in increasing profits by 30%.
CRO, WEB ANALYTICS
Chief Executive Officer
USER RESEARCH, UI/UX
Hair To Chair began as an app for independent hairstylists to take their business from paper to online. While it quickly gained users after launching, they knew a pivot would be necessary after noticing that most users stopped engaging with the app within a few weeks. Hair To Chair teamed up with our growth marketing agency in the hopes that we could enable product-market fit and guide the design of the app.
CUSTOMER ACQUISITION & RETENTION
CO-FOUNDER & CEO
They also needed help in developing and launching the product and acquiring users. The job required expertise in user research, UX/UI design, software development, and user acquisition.
The biggest challenge we faced was to make the software true to its promise of saving time while increasing productivity. The journey was tedious. The details were exhaustive. But for our growth marketing agency, it wasn’t the first time.
By asking the right questions, talking with our target audience, and continuously iterating, Northpeak was able to transform a vision into a modern-day digital assistant that gives busy professionals their precious time back so they can enjoy the things that matter most to them.
Founder & CEO
“Aside from the coding, Northpeak was able to do everything else — I was happy with all their work.”Chris Norton, Propel Commerce
“Every time we need help with something, they’re able to help and provide a multitude of services for us.”Denzil Eden, Smarty.ai
“Northpeak meets expectations and comes in on budget.”Joseph Arthur, RPY Innovations
“I always knew what was going on, and as far as timelines and deliverables were concerned, everything was great.”Don Boots, Hair to Chair
“They are responsive and detail-oriented.”CMO, Joy Organics
Clients Choose Us Because
“Navi and the team at Northpeak are awesome! From conversion rate optimization to graphic design to landing page copy, every part of our app and user experience has been improved through our work with Northpeak, and I'll definitely be using their services again for our future apps.”CEO, Website On Demand
“Northpeak has been excellent to work with.”Joy Smith, Joy Organics
“Navi is an all around expert in his field and knows how to deliver. Will work with again and highly recommend to anyone looking for a marketing guru.”Dean Shapero, Invisit
“I reached out to Navi regarding a custom solution. He and his team went above and beyond in reaching my goals and exceeded all expectations. The experience, insight, support, and service throughout the process was exceptional and I highly recommend him to anyone looking to utilize his group.”MD, MBA, Family Medicine Physician
“I recently had my website created by Navi Kang and his team. I have received numerous compliments on the professionalism of the site. Navi was easy to work with and had no problem with my suggestions and recommended adjustments. I will continue to use Navi for all of my web related needs.”SMB Owner