Why Your Checkout Process Is Quietly Costing You Money Let’s face it: a difficult checkout process can seriously hurt your

Ready to Skyrocket Your Conversions? Your landing pages are pivotal. A poorly designed page means lost leads and wasted ad

Mastering Conversion Optimization Fundamentals That Actually Work

Did you know? 80% of your website’s conversions are often driven by just 20% of its elements. Many

According to Statista, by the end of 2024, search advertising spending is expected to amount to

TikTok vs Instagram: Which Platform is Better for Your Business? Social media platforms have evolved into

Because Google Ads costs you money each time someone clicks on your advertisement, you need to ensure that

A well-designed B2B landing page that efficiently draws in and converts visitors is essential to the success of

An eCommerce sales funnel visually represents the customer journey. Prospects enter the top funnel as they learn about

There has never been a better time to run a SaaS company than in 2022. The SaaS industry

Not too long ago, online marketers used to focus only on increasing website traffic. However, that changed when

Attracting someone to your website doesn’t mean a lot if the site isn’t optimized in a way that

Marketing a SaaS product can be challenging due to a lot of unexpected hurdles. High bounce rates, leaving subscribers, and

Driving high traffic is not the only thing you need to do to take your business to the next level. You need

Did you know that businesses waste 76% of their budgets on things such as the wrong keywords?

You’ve got the mobile app beta-tested and ready to go. You’ve got the eye-catching color scheme, the seamless background operations,

Northpeak is a world-class conversion rate optimization and growth marketing firm with a

Almost 78 percent of buyers agree that B2B purchase cycles involve intensive research before taking a call. With

Lead generation is often the biggest challenge for any business, but it can be even more challenging for

UX and UI — two terms that are used interchangeably but their meanings are worlds apart. The debate

Shopify has risen to be one of, if not the biggest e-commerce platforms in recent years. In June

B2B (business to business) marketing is a unique ballgame that can be completely different from its B2C (business

Many B2B tech-based businesses are now adopting the SaaS, recurring revenue model due to one simple reason: it is now

76% of Google and Facebook budgets are wasted. A/B testing can help you reduce that waste. No amount of research

In 1995, Don Norman, a famous psychologist and designer who worked for Apple, coined the term “User Experience.” It

Why are we releasing this? Who is this for? Why is this important? The days of paying thousands and thousands

You have an amazing website and business, and you want your business to grow. But for some reason, no one

This is an introductory article for people who are curious about machine learning. Artificial Intelligence may shape our future more

“Winners never quit, and quitters never win” — Vince Lombardi This guide is for anyone who: – is

Thinking about launching a new product or service? Looking for ways to increase brand awareness or simply educate your target

A growth practitioner is someone that practices the strategy of making small experimental improvements every day.How are you defining growth?

“Without data, you’re simply another person with an opinion.” — W. Edwards Deming The data science and analytic ecosystems are

Overview LOXI is an organic hair extensions brand that approached Northpeak for a growth solution.Northpeak created a top of

This short film showcases the story of Brandon Bryant, a co-founder of the New York-based venture capital

Northpeak conducted qualitative + quantitative research based on customer data. Here’s the process: Overview Abrie James is a provider