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Marketing Strategy B2B SaaS
User Research, User Acquisition and Retention

Marketing Strategy B2B SaaS

You’ve got the mobile app beta-tested and ready to go. You’ve got the eye-catching color scheme, the seamless background operations,
Northpeak Named by Clutch as One of the Top Conversion Rate Optimization Services
CRO, User Acquisition and Retention

Northpeak Named by Clutch as One of the Top Conversion Rate Optimization Services

Northpeak is a world-class conversion rate optimization and growth marketing firm with a
Customer Acquisition Strategies You Should Follow in 2021
User Acquisition and Retention

Customer Acquisition Strategies You Should Follow in 2021

Almost 78 percent of buyers agree that B2B purchase cycles involve intensive research before taking a call. With
10 Proven B2B Lead Generation Strategies for SaaS Businesses
User Acquisition and Retention

10 Proven B2B Lead Generation Strategies for SaaS Businesses

Lead generation is often the biggest challenge for any business, but it can be even more challenging for
How to Conduct UX Research for Actionable Customer Insights
User Research, UI/UX Design

How to Conduct UX Research for Actionable Customer Insights

UX and UI — two terms that are used interchangeably but their meanings are worlds apart. The debate
How To Increase Your Conversion Rate On Shopify
CRO

How To Increase Your Conversion Rate On Shopify

Shopify has risen to be one of, if not the biggest e-commerce platforms in recent years. In June
CRO 8 MINS Read
Top 7 B2B Marketing Strategies in 2021
CRO, User Acquisition and Retention

Top 7 B2B Marketing Strategies in 2021

B2B (business to business) marketing is a unique ballgame that can be completely different from its B2C (business
B2B SaaS Marketing Strategy: How to Generate Leads and Sales
User Acquisition and Retention

B2B SaaS Marketing Strategy: How to Generate Leads and Sales

Many B2B tech-based businesses are now adopting the SaaS, recurring revenue model due to one simple reason: it is now
A Complete Guide to A/B Testing
CRO, Data Analytics

A Complete Guide to A/B Testing

76% of Google and Facebook budgets are wasted. A/B testing can help you reduce that waste. No amount of research
CRO, Data Analytics 13 MINS Read
UI vs UX Design: What’s the Difference?
UI/UX Design

UI vs UX Design: What’s the Difference?

In 1995, Don Norman, a famous psychologist and designer who worked for Apple, coined the term “User Experience.” It
UI/UX Design 5 MINS Read
How To Get A Flood Of Customers Running To You Online
User Research, User Acquisition and Retention

How To Get A Flood Of Customers Running To You Online

Why are we releasing this? Who is this for? Why is this important? The days of paying thousands and thousands
How to Maximize Your Page Performance Using the Google Analytics Landing Page Report
UI/UX Design, Data Analytics

How to Maximize Your Page Performance Using the Google Analytics Landing Page Report

You have an amazing website and business, and you want your business to grow. But for some reason, no one
Machine Learning Intro: A Simple Model For A Growing Ecommerce Startup
Data Analytics

Machine Learning Intro: A Simple Model For A Growing Ecommerce Startup

This is an introductory article for people who are curious about machine learning. Artificial Intelligence may shape our future more
7 Tools To Get Your Product In Front Of The Right Customers
CRO, User Acquisition and Retention

7 Tools To Get Your Product In Front Of The Right Customers

“Winners never quit, and quitters never win” — Vince Lombardi This guide is for anyone who: – is
How To Build A Successful Webinar In 6 Steps
User Acquisition and Retention

How To Build A Successful Webinar In 6 Steps

Thinking about launching a new product or service? Looking for ways to increase brand awareness or simply educate your target
The Mindset Of A Growth Practitioner — A New Growth Formula
CRO

The Mindset Of A Growth Practitioner — A New Growth Formula

A growth practitioner is someone that practices the strategy of making small experimental improvements every day.How are you defining growth?
CRO 7 MINS Read
Your 7 Step Guide To Building A Data-Driven Culture (And Another Competitive Advantage)
Data Analytics

Your 7 Step Guide To Building A Data-Driven Culture (And Another Competitive Advantage)

“Without data, you’re simply another person with an opinion.” — W. Edwards Deming The data science and analytic ecosystems are
Data Analytics 12 MINS Read
How We Helped An Ecommerce Startup Go From $0 to $75k/Month In Revenue Within 9 Months
User Acquisition and Retention

How We Helped An Ecommerce Startup Go From $0 to $75k/Month In Revenue Within 9 Months

Overview LOXI is an organic hair extensions brand that approached Northpeak for a growth solution.Northpeak created a top of
A Story Of Perseverance and Spirituality
User Acquisition and Retention

A Story Of Perseverance and Spirituality

This short film showcases the story of Brandon Bryant, a co-founder of the New York-based venture capital
Using Qualitative and Quantitative Research To Understand Your Customer
User Research

Using Qualitative and Quantitative Research To Understand Your Customer

Northpeak conducted qualitative + quantitative research based on customer data. Here’s the process: Overview Abrie James is a provider
User Research 2 MINS Read