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B2B SaaS Marketing Strategy: How to Generate Leads and Sales
User Acquisition and Retention

B2B SaaS Marketing Strategy: How to Generate Leads and Sales

Many B2B tech-based businesses are now adopting the SaaS, recurring revenue model due to one simple reason: it is now
A Complete Guide to A/B Testing
CRO, Data Analytics

A Complete Guide to A/B Testing

76% of Google and Facebook budgets are wasted. A/B testing can help you reduce that waste. No amount of research
CRO, Data Analytics 13 MINS Read
UI vs UX Design: What’s the Difference?
UI/UX Design

UI vs UX Design: What’s the Difference?

In 1995, Don Norman, a famous psychologist and designer who worked for Apple, coined the term “User Experience.” It
UI/UX Design 5 MINS Read
How To Get A Flood Of Customers Running To You Online
User Acquisition and Retention, User Research

How To Get A Flood Of Customers Running To You Online

Why are we releasing this? Who is this for? Why is this important? The days of paying thousands and thousands
How to Maximize Your Page Performance Using the Google Analytics Landing Page Report
Data Analytics, UI/UX Design

How to Maximize Your Page Performance Using the Google Analytics Landing Page Report

You have an amazing website and business, and you want your business to grow. But for some reason, no one
Machine Learning Intro: A Simple Model For A Growing Ecommerce Startup
Data Analytics

Machine Learning Intro: A Simple Model For A Growing Ecommerce Startup

This is an introductory article for people who are curious about machine learning. Artificial Intelligence may shape our future more
7 Tools To Get Your Product In Front Of The Right Customers
CRO, User Acquisition and Retention

7 Tools To Get Your Product In Front Of The Right Customers

“Winners never quit, and quitters never win” — Vince Lombardi This guide is for anyone who: – is
How To Build A Successful Webinar In 6 Steps
User Acquisition and Retention

How To Build A Successful Webinar In 6 Steps

Thinking about launching a new product or service? Looking for ways to increase brand awareness or simply educate your target
The Mindset Of A Growth Practitioner — A New Growth Formula
CRO

The Mindset Of A Growth Practitioner — A New Growth Formula

A growth practitioner is someone that practices the strategy of making small experimental improvements every day.How are you defining growth?
CRO 7 MINS Read
Your 7 Step Guide To Building A Data-Driven Culture (And Another Competitive Advantage)
Data Analytics

Your 7 Step Guide To Building A Data-Driven Culture (And Another Competitive Advantage)

“Without data, you’re simply another person with an opinion.” — W. Edwards Deming The data science and analytic ecosystems are
Data Analytics 12 MINS Read
How We Helped An Ecommerce Startup Go From $0 to $75k/Month In Revenue Within 9 Months
User Acquisition and Retention

How We Helped An Ecommerce Startup Go From $0 to $75k/Month In Revenue Within 9 Months

Overview LOXI is an organic hair extensions brand that approached Northpeak for a growth solution.Northpeak created a top of
A Story Of Perseverance and Spirituality
User Acquisition and Retention

A Story Of Perseverance and Spirituality

This short film showcases the story of Brandon Bryant, a co-founder of the New York-based venture capital
Using Qualitative and Quantitative Research To Understand Your Customer
User Research

Using Qualitative and Quantitative Research To Understand Your Customer

Northpeak conducted qualitative + quantitative research based on customer data. Here’s the process: Overview Abrie James is a provider
User Research 2 MINS Read
Northpeak